Bannerbear
Industry: SaaS – Visual Automation
Service Areas: Paid Search (Google), Feature Positioning, Funnel Redesign, Product-Led Growth
About The Brand
Bannerbear is a SaaS product that enables businesses to automate the generation of branded images and videos using APIs, no-code tools, and simple templates. Their customers include digital agencies, content marketers, e-commerce stores, and developers building dynamic creatives at scale.
While Bannerbear had a technically robust product and strong developer love, their website experience and acquisition strategy lacked clarity. They were attracting traffic — but weren’t converting it.
That’s when they partnered with PixelRevs to completely revamp the way they acquired, activated, and onboarded customers.
The Challenge
- High-intent traffic was bouncing from generic landing page
- Most paid visitors didn’t understand Bannerbear’s key use cases in under 10 seconds
- Free trial signups were low and not leading to activation
- Pricing confusion: unclear usage tiers and perceived complexity
- Developers were interested — but marketers were confused
Bannerbear wasn’t just a product problem. It was a messaging and funnel translation problem.
What We Did
We focused on 3 key pillars:
- Segmentation by use case
- Landing page personalization
- Search ad repositioning + pricing clarity
Use Case Mapping & Funnel Segmentation
- Analyzed 60 days of trial user behavior: 3 primary “Aha” use cases
- Programmatic SEO image creation
- YouTube thumbnail automation for creators
- Dynamic social banners for Shopify/eCom
- Built dedicated landing pages with:
- Targeted headlines
- Video walkthroughs
- Clear callouts (No code needed)
Paid Search Overhaul
- Split keyword groups (solution-aware, tool-aware, brand-aware)
- Wrote new ad copy with outcome-first headlines
- Added sitelink extensions and comparison callouts
- Built branded retargeting audiences
Landing Page & UX Redesign
- Hero: Animated GIF showing image being built
- Product Preview Sandbox
- Real-time pricing calculator
- Comparison Table: Bannerbear vs Zapier vs Scripts
- Sticky CTA, logo carousel with use-case labels
Post-Signup Activation Journey
- Checklist in dashboard
- Triggered nudge emails
- Prompted “Showcase Gallery”
The Results (First 6 Weeks)
| Metric | Before | After PixelRevs |
|---|---|---|
| Activation Rate (from signup) | 32% | 71% |
| Free Trial CVR (from paid ads) | 2.9% | 6.8% |
| LP Bounce Rate | 61% | 22% |
| Avg Time on Site | 54s | 2m 17s |
| Branded Search ROAS | 1.5x | 4.0x |
| Cost per Activated User | $89 | $34 |
“We always knew Bannerbear was powerful. What PixelRevs did was make it feel obvious to everyone else. Our funnel now speaks to our best users in their own language — and it converts like never before.”
— Dani Grant, Head of Product @ Bannerbear
Why This Worked?
- Clear segmentation by use case = higher message clarity
- Show, not tell — visual product previews > static demos
- Value-first ad copy with solution-aware search intent
- Activation-focused LP + onboarding flow
- Smart retargeting with real use case creatives